You have to try everything in order to succeed. In marketing, it's of the essence to test and test again FaceBook is a strange bird in that there are so many ways to do it and so many ways that are wrong or don't work. I talk a little of what I've been up to with this.
In over 20 years I've never had an issue advertising on Google until the other day. After a little frustration, I did. I picked up the phone and bowed down to the Google gods on the other end of the line. Hear what the almighty had to say.
It's interesting over the past few years there seems to be a movement of the demonization of hustling. People want thing, but they don't want to hustle in order to get it. Strange? Yes it is. Everything is a trade off, but you decide what to trade.